Transform outreach with video mail

Record, Send, and Track Video Mail

Now more than ever, we live in a digital age, relying on video and digital tools to make our jobs easier and to communicate more effectively. Remote work culture has caused an extreme shift in the way businesses operate and how people work on a daily basis. However, this would not be possible without digital tools that streamline communication, processes, creation, implementation, etc. While we believe remote work is here and here to stay, it’s only made possible by one factor: video.

There will always be a need for us to connect in order to get work done. Whether that be connecting with colleagues, customers, or prospects, nothing truly can replace face to face communication. But video is hands down the next best option. Video allows you to see other people’s faces, read their body language, and connect on a more personal level. However, with the rise of remote work – we may feel overwhelmed and drained by the constant video conferences hour after hour. What if there was a way to reap all the benefits of video, but with the convenience of an email? Well with video mail, now there is. In this article we’ll cover:

• What is video mail?
• Use cases of video mail
• Video mail for Outlook and Gmail
• The best video mail platform
• How to start sending video mail today

What is video mail?

In its simplest form, video mail is sending a message in video format. Rather than typing out your message, you simply would record a video of yourself and send that through email or text. With video mail, your message remains the same, you are just delivering it in a different format. Imagine if you received a video mail message rather than a long text-heavy email. Chances are, it would stand out, spark some curiosity, and be a breath of fresh air. That right there is the power of video mail. Video mail is not only easy and efficient, but it has a powerful impact on business communication.

Communicating across distances is easier than ever before. There’s email, phone calls, video chat — and now video mail. If you’ve ever wanted to combine the directness of an email with the visual communication of a video call, then video mail is for you. With video mail, also known as video email, you can send personalized video messages over email. This is especially useful for sales, marketing, and customer service teams as video mail makes your emails stand out with personalized visual messages. Video email software simplifies this process by letting you embed video in email directly, so you don’t have to worry about large attachment files.

Let’s go over the benefits of video mail, along with information on how to email a video, so you can start to send video by email today!

Video mail use cases – video email marketing

Not sold on video mail yet? Let’s talk statistics. According to Covideo, adding personalized videos to your email marketing campaign increases open rates by 19%, click-through rates by 65%, and response rates by a whopping 200%! As such, video email marketing is a great way to reach more customers and improve your brand’s outreach and visibility.

The best video mail template campaigns include personalized messages for clients. Start your video by writing your client’s name on a piece of paper or whiteboard and hold it up at the beginning of your video. This way, when they open your email, they’ll immediately be drawn to their name, increasing the chance they click on and watch your video. In your video’s message, make it clear that you are conscious of your client’s particular needs. Other best practices include using the word “video” in the email subject line, keeping videos short and to the point, and creating videos that match your marketing goals. For example, are you hoping to catch a new customer’s interest or secure the continued support of an old client? Be aware of both your company’s needs and the needs of your customers in your message.

Some video email marketing examples include personal invitations to an upcoming event, a visual showcase of new product features, or an individualized update on company news. Regardless of your use case, be sure to use the best video email marketing software so that you can embed video mail directly into your emails and track open and view rates.

How to attach a video to an email

Of course, you may wonder why you need a separate video email platform to conduct video mail campaigns. Can’t you just attach a video to an email as a file? The problem with this method, however, is that most email services have strict file upload limits. For example, you can only send up to 25 MB in attachments on Gmail. You could upload a video to a cloud storage platform, such as Droplr, then send a link to the upload, but this adds in an extra step for the message recipient, who may be wary, or less willing to click on a link to another site to view the message.

Overall, the easiest way to send video mail is to embed the video directly in the body of the email. With Covideo, you can record a video, then send it to your customer as an embed. You can embed video in Outlook email, Gmail, and CRMs such as Mailchimp, Salesforce, Hubspot, and more! Covideo will not autoplay video in email, but your videos will appear as a thumbnail in the message. You can also set an animated GIF of the first 5 seconds of the video to autoplay in the email. Once the recipient clicks on the email, they will be redirected to a branded video landing page that can include Call-To-Action buttons such as “reply”, “set up an appointment” or “click here for more information”.

For more information on how to embed a video in an email, check out this step-by-step guide using Covideo.

Video mail for Outlook and Gmail

As stated above, Covideo integrates directly with both Outlook and Gmail. You can download our extension on Outlook or Gmail to record and send videos directly on the email platform. After downloading the extension for video email Outlook or video Gmail, simply click on the Covideo logo to record and embed video files in Outlook email and Gmail. You can insert video clips into Outlook email and Gmail without ever leaving your inbox! And with our Start a free trial, you can start using free video email for Outlook and Gmail right away.

Covideo also offers a video email Chrome extension. After installing the extension, you can click on it next to your search bar at any time to start recording a video. After you finish recording, you can share the video directly to Gmail, Facebook, LinkedIn, or copy and paste the URL link and video thumbnail into any messaging platform. Learning how to send videos through email, text, or on social media has never been easier.

Picking the best video email service

As demonstrated above, Covideo is truly the best way to email videos online or from your phone with our video mail app. Covideo not only allows you to record, send, and track personalized videos, but our features help you stand out amongst all the rest. For example, our video reply feature lets clients reply with a video even if they don’t have a Covideo account. Or, add captions to your videos to increase their accessibility. Our newest feature, trim and merge, lets you combine multiple videos into one. A few additional features such as tracking analytics, custom video landing pages, clickable call-to-action buttons, and designated support, go to show that Covideo has the best features of any video email software and service.

Covideo is the top Bombbomb alternative and also stacks up well against Bombbomb competitors such as Dubb and CloudHQ video email. Though our competitors also provide analytics and email integrations, we are the only video email message platform to include necessary features like captions, the ability to trim and merge multiple videos and offer video reply capabilities.

Start sending video mail today

You can start sending video mail today with Covideo, one of the best video email platforms available. Remember, only with Covideo can you embed personalized videos directly into your email, add CTAs on your custom video page, track clicks and other analytics, and encourage your clients to reply with free video mail. Sending videos through email is easy with our video email app and plug-ins for Outlook, Gmail, and Chrome and our integrations with top CRMs.

So what are you waiting for? Start your Start a free trial today and send video emails free of charge. No credit card or payment is required for your Start a free trial! Let us show you how easy it is to email a video message and start connecting with customers on a more personal level.