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Grow Your Business with Video Email Campaigns

One of the most important things about email marketing for you to understand is that while it is undoubtedly powerful, it’s not necessarily “the silver bullet” your campaign has been looking for on its own. Email marketing or a video email campaign is a great way to convert leads because it’s nothing if not immediate – you have a direct line to someone that gets to them in a much faster way than direct mail can ever match. Likewise, most of the people you’re speaking to will be viewing your message on an iPhone or similar type of mobile device that they carry them around with them in their pocket all day long. This means that it’s now possible to reach someone practically anywhere, at any time.

However, not all of this is good news. Because people are getting inundated with so many different messages, it’s very easy to get lost in a crowd. You need to do whatever you can to stand out from your competitors, and video marketing 2020 best practices have officially become a large part of how you do it.

Can you embed a video in an email? Yes – and many people are having a tremendous amount of success because of it. In fact, roughly 80% of marketers who responded to a recent survey said that once they learned how to include a video in an email, it had an immediate increase on their sales.

Video is an effective way to humanize the sales cycle, giving a face and a voice to the words that someone used to just read in print. Video email marketing statistics confirm this, and video email marketing examples abound. When you can’t be there in person, a video provides that personal connection that plain text emails will simply never be able to accomplish. B2B video marketing statistics back this up too, by the way.

But if you really want to get the most out of your video marketing ROI, there are a few key things to understand. Using video in email marketing and social media is an effective way to do what regular emails cannot – but you’re going to have to put in a bit of extra effort to that end. Facebook video stats show people are overwhelmingly in favor of this type of content, but sometimes recording a video and getting it uploaded can be easier said than done.

Luckily, the phenomenal video email platform called Covideo has arrived to help make all of this and more easier than you could have ever thought possible for video marketing companies like yours. You can embed stream video in email and much, much more.

Our Solution – Video Email Campaign

Really, Covideo is the perfect tool for marketers because it’s the boost that your personalized video email marketing efforts have been missing. Personalized video examples and personalized sales videos are the perfect opportunities to show someone how much you truly care about their success. Never before has it been this easy to record, share and even track video emails.

It also offers a wide array of different solutions that competing options simply do not, like captions, video reply, website overlay functionality and more.

But one of the major benefits comes by way of the various add-ins that help Covideo work with a lot of the platforms you’re already using. You can use Covideo to create free video email for Outlook messages, for example. It’s also a great way to embed video in Gmail, DD video to email signature, embrace Mailchimp email embed video capabilities and more. You can also use video in email Litmus and even free video email for Outlook and other providers.

So at that point, the answer to the question “how to embed in an email” is simple: Covideo is how you do it! You can even embed YouTube video in email, embed video marketing cloud email content, embed Vimeo in email – you name it!

Embedding a video to your email campaign is not only efficient, but it also provides data associated with those clips, too. You can easily see what people like and, more importantly, what they don’t. With more insights, marketers will be in a better position than ever to truly understand which of their efforts are paying off.

Really, adding Covideo to your emails is simple. All you have to do is pick the plug-in that matches the application you’re trying to use and you can record your video from a desktop, laptop or any mobile device you already own. That video clip can then be embedded in your email in a matter of seconds!

How to Add Videos to Your Messages

Another key factor to consider has to do with why a solution like Covideo is necessary at all. You can embed YouTube video in an email, sure – but doing so might get your message caught in someone’s SPAM filter. Likewise, how to embed a video in a newsletter is a far easier process than sending that same video as an attachment, as most providers have very strict size restrictions that you’re dealing with. You can embed Quicktime video in email, but only if it is under 25MB (which it likely never, ever will be). The same is true for how to embed video in email Gmail messages or how to embed video in email Outlook. That perfect personalized video message you’ve been after is just a few quick clicks away!

With that in mind, Covideo provides customers with a state-of-the-art video messaging service that allows them to add hyperlinked, animated snapshots of their videos directly to their marketing emails. Using this for how to embed a video in a newsletter, for example, is a great way to immediately capture someone’s attention. Video email marketing for real estate ideas can now include giving someone a virtual tour of a home that is up for sale in their neighborhood!

Not only is the animated snapshot eye-catching, but it also allows viewers to open up the video in a convenient video template. Covideo also offers professionals an option to customize their templates with their company’s branding, logos and even graphics. Just be sure you use an email subject line generator to create attention-grabbing welcome email subject lines to really seal the deal.

How to Use Covideo to Post on Social Media

Again – standing out in a crowded market is absolutely imperative for your brand’s success. That’s why Covideo allows its users to showcase their videos in a branded template that dramatically enhances your online presence.

Why simply embed Facebook video in email when you can also do so next to your company logo? Wouldn’t you love to embed YouTube video in Apple Mail alongside the graphics you’re already using? What can using video as part of your online presence help you create? Simply put, it helps create the type of experience that your prospects simply won’t be able to find anywhere else.

It also helps you create an incredible first impression, which you can only do after how figure out how to learn digital marketing and provide users with the best content – no exceptions.

But the best part of all is that using Covideo will allow businesses to present their company just like they would in person. Instead of wondering if your embed YouTube video in HTML email message was received, Covideo’s sophisticated tracking analytics will show you beyond the shadow of a doubt. All of this is built right into the video email templates you’re using to create your personalized interactive video, alongside other important factors like how many times your video was played, if someone took action after watching it and much, much more.

Still Uncertain About Video

Of course, it’s still entirely possible to get to this point and still have some doubts about the power of video in marketing. However, video marketing statistics 2019 Forbes and video marketing statistics 2019 Hubspot go a long way towards proving that this is one technique you do NOT want to ignore.

Not only do 83% of video marketers say video helps them with lead generation, but 87% of video marketers say video has increased their website traffic, too! Video retention statistics and online video consumption statistics paint a similar story.

However, you still need to recognize the importance of video email subject lines in the equation. Good email subject lines for introduction emails, for example, will obviously be different from follow-up email subject line options. Automotive email subject lines would be vastly different from recruiting email subject line examples. All of this is to say that you need to make sure that your video email subject lines are high quality to catch someone’s attention right away.

So if all of this sounds like exactly what you’ve been looking for and Covideo is something you want to embrace, terrific – it’s already available. The better news is that you can not only enjoy a free 14 day trial, but you have UNLIMITED video recording and sending capabilities for the duration! Covideo’s video experts are here to provide video in email support and answer any questions about video messaging. There may be other video email marketing companies out there like Vidyard and Hippo Video, but Covideo stands out for the service we provide and the ease of use above all else.

With that in mind, please don’t delay – contact Covideo today. We can’t wait to show you what we can do for your video email marketing services.