Ticket Sales Scripts for Initial Outreach
When it comes to sales outreach, getting started is often the hardest part. Sending a cold email or picking up the phone can be daunting for people trying to sell more tickets to sports or events. That’s why we have created these ticket sales script options you can use in your initial outreach to a prospect. At Covideo, video messaging is our jam, but you can also adapt these ideas for phone calls.
You should adjust your ticket sales script to your personal situation and connection to the person you are contacting. In ticket or event sales, this may be follow-up with a previous season ticket holder or a corporate partner who has formerly purchased a suite. Your should be more of a guideline—you don’t want to sound overly rehearsed.
Preparing for outreach
We find these personalized videos should be short to be effective—aiming for 30 seconds is great. AdAge found that you usually have 10 seconds to capture your audience before they scroll away. This is also why we suggest holding up a whiteboard with your prospect’s name so they instantly know they’re receiving personalized outreach and not a generic video.
If you’re unsure of where to start, think of the ticket sales script like a voicemail. Introduce yourself, and then immediately dive into exciting ticket opportunities you may have. Exclusivity always plays well. If you have special discounts or offers, include those. Be sure to close with thanking them for their time.
Ticket sales script for cold prospecting
Use this ticket sales script for reaching out to a prospect with whom you have no prior contact and who has not previously purchased season tickets/suites or attended events at your venue.
The script:
Hi, {prospect name}. {Name} here from {community name}.
I wanted to send a quick video to update you on all the exciting things coming up at {community name.} Now is a great time to get in on {season tickets, suites, etc.}
{List a few upcoming games or events that may interest your prospect based on your research. Or, include some insider stats if you’re selling sports tickets. Spend a few sentences communicating value.}
We are also offering {special discount} right now if you’re ready to sign on. It’s going to be a great season, and I wouldn’t want you to miss out.
Thanks for your time! Hope to hear from you soon.
Ticket sales script for renewals
If you’re reaching out to a previous ticket holder or corporate partner who may have purchased a large group of tickets or season suite, you’ve already built some rapport. You can adjust your ticket sales script accordingly and appeal to their sense of belonging.
The script:
Hi, {prospect name}. This is {name} with {community name}.
We appreciate you being a {season ticket holder/corporate suite holder/etc.} during {year/season!} We have a new {season/round of events} coming up, that I’m sure you’ll love. I wanted to reach out and give you first dibs as one of our previous ticket holders.
{List a few upcoming games or events that may interest your prospect based on their past preferences. Or, include some insider stats if you’re selling sports tickets. Spend a few sentences communicating value.}
We are offering previous {year/season ticket holders} {special discount} right now if you’re ready to sign on for this upcoming season. I’d be happy to walk you through the process.
Thanks again for being part of the {community name} family! Hope to hear from you soon.
Ending with a next step in mind
Most personalized videos will be connected to an email (or perhaps a social post or message). Consider the text you want to include alongside your video. Give your prospect an easy way to connect with you and begin to plan how you will answer their follow-up questions. (Also, check out our post on video scripts for follow up!)
Covideo is a simple yet powerful tool used by ticket and event salespeople (just like you) to connect with prospects and get more fans in your seats. Try a demo to see what sets us apart.
