Senior Living Sales Script Templates
One of the most important elements of senior living sales is empathy. The ability to tap into, and connect with, your prospects is crucial to aiding their community search. With that in mind, personalization can play a vital role in this process. Using a video platform, such as Covideo, has been proven to reduce your sales cycle by up to 87%!
With this in mind, we want to get you one step closer to making those connections and closing more deals so we’ve put together a few video script templates. Check them out below:
Senior living sales script for initial inquiry responses
Use this script when reaching out to a prospect you have not had prior contact with and who has not previously connected with or visited your community.
The Script:
Hi, {your prospect’s name}. {Your name} here from {your community’s name}.
I wanted to send a quick video to introduce myself and hopefully stand out in the sea of calls/emails coming your way. We at {your community’s name} are looking forward to showing you around our community. Ready to see if we are the fit for your needs and wants?
Click the link below to learn more about {your community’s name} or give me a call to set up your tour. I will follow up early next week to connect if I haven’t heard from you!
Senior living sales script for tour requests
Use this script for reaching out to a prospect who has interacted in some way with your previous video. We suggest your call-to-action encourage an on-premises tour.
The Script:
Hi there, {your prospect’s name}! {Your name} with {your community’s name} here, again.
I’m so glad you had a chance to view my last video to you, and I think the next step could be setting up a tour so you can see {your community’s name} for yourself.
Click below to schedule a tour time that is convenient for you—and feel free to bring your loved ones along, as well! We want everyone to see what {your community’s name} has to offer!
Senior living sales script for post-tour “thank you”
Once an individual (and possibly their family) has toured your community, this is a great opportunity to thank them with a personalized video and encourage them to return for an event, meal, or other occasion.
The Script:
Thank you so much for visiting us at {your community’s name}. It was wonderful to meet [you or you and your family] and learn more about what you are looking for in a community.
I would love to invite you back to join us for {name of your upcoming event/dinner party/experience} on {event date} at {event time}. This will be a great opportunity to meet current residents and staff members, as well as getting a sneak peek into what life is like here at {your community’s name}.
You can RSVP or learn more by clicking the link below!
The Takeaway
There are countless reasons and ways you can reach out to prospects with Covideo, and these examples only touch the surface. We encourage you to be creative and show your personality however you choose to reach out. Hopefully these sales script templates will get you started.
Want more tips or resources for elevating your senior living communication cycle? Reach out to one of our experts today!
