Effective and engaging sales email templates

Sales Email Templates

Sales teams are always looking for innovative ways to get noticed, stand out in the inbox, and increase response rates. However, traditional sales email templates are not as effective as they used to be. This is because our inboxes are crowded with emails that look just the same, making it easy for your message to get lost and overlooked. In order to stand out, you need to do something different. That’s why the best sales templates all use video. We’ve compiled a list of video scripts and email templates for recording your next sales video. We can guarantee that you will find more success with sending a video sales email, rather than the traditional text email. In this article, we include video scripts and sales email template for:

• Cold email template
• Introduction email template
• Follow up email template
• Proposal email template
• Thank you email template
• Referral email template

The best sales template

Are you wondering how to write a sales email that gets noticed and get responses? Well, this might be different from what you’re used to hearing, but the best sales email templates are not composed of carefully thought-through, text-heavy emails. Instead, the best sales emails include a video of yourself. We receive hundreds of emails on a daily basis, so in order to get noticed, you need to do something different. Rather than typing out your next sales email, try recording a personalized video. You’re still sharing the same information and message, you’re just delivering it in a different format. Video allows you to share your message how you would in person, but with the efficiency of an email. Sending a sales video email is the best way to stand out in the inbox, get noticed, and increase your response rates. Better yet, you can use video throughout all stages of the sales process, making it a more effective communication tool for your team. Here we’ve composed a few video scripts and sales email examples for some common sales scenarios.

Cold Email Template

Every sales rep is always on the lookout for the best prospecting email template. This is because getting recognized, let alone, getting a response from cold emails is a challenge. Even the best cold email is still likely to get lost in the inbox, or instantly deleted. So if you’re wondering how to write a cold email that gets noticed, we’ve got some news for you: don’t write it, record it.

That’s right – the best cold sales email template is not filled with text-heavy content. Instead, it’s a video hearing directly from you. We’ve found great success by incorporating personalized videos into cold prospecting email templates. This strategy is called video prospecting, and it’s where you record a short video of yourself pitching your product or service. The content is very similar to if you were writing an email, but you’re delivering your message in a more eye-catching and engaging format. This is more likely to capture your audience’s attention and get noticed. Below, we’ve put together a video “script” for a cold email example. It’s important to note that these are just a general outline to give you an idea of what to say in your video. The most effective video messages are personalized and tailored to each customer!

A prospecting video email is a great way to get face time with potential prospects. Keep these videos short and simple, preferably under 1 minute. Give your prospects a rundown of your product or service, and why you’re reaching out.

“Hey Ben! My name is Katherine and I am reaching out on behalf of Covideo. We are [brief overview of company] video messaging platform that makes it easy to record and send personalized videos. We work with sales team and help them get more responses, stand out in the inbox, and communicate more effectively throughout the sales process. We know your company really values customer experience and service, so we think video is a great way to show how much you value your customers and offer a personalized approach. I’d love to chat and learn more about your team and see how we could help. Click the link below to schedule a time on my calendar. Take care!

Pro tip: If you need to re-record your video 2-3 times, that’s okay, but remember it doesn’t have to be perfect, just authentic. Small imperfections show you’re human and actually make you more relatable.

Introduction Email Template

Similar to a cold email, is a sales introduction email. A sales introduction email template tends to be less sales-focused and more informative about yourself and your business. An introduction email is typically an opportunity for you to introduce yourself, your company, or your third party. A sales introduction email is typically more geared towards providing information, than making a sale. You want to show you are a resource and make yourself available to provide more information if they need it. Regardless of the situation, these introduction emails are usually for warmer-leads. Check out a video script for a business introduction email template.

“Hey Jane, my name is Jack and I work at [company]. I’m reaching out to share with you our latest product release. [Describe product or service]. As an Account Executive here at [company], I work with teams like yours and inform them about [industry] and also help overcome [explain pain points] that teams like yours frequently face. If this sparks your interest in any way and you’re curious to learn more, I would love to connect and hear more about your team and business and see if we can be of any help. Thanks Jane, I hope to hear from you soon!”

Follow Up Email Template

We’ve all sent and received the classic follow-up email, when we don’t hear back and need to reach out again, again, and sometimes…again. It’s not uncommon to search for a check in email template, in the hopes you gain some tips and tactics that increase your chances of getting a response. Next time, try video! Follow-up videos are extremely useful when you’re trying to speed up the buying process. Unlike a plain-text email, a video email will increase response rates and build rapport.

To get an idea of how to create a sales follow up email template in the form of a video, check out this follow-up script below.

“Hey John, it’s Ross from Covideo. It was a pleasure chatting with you and learning a little bit more about [Prospect’s company]. [Reason for contacting prospect] I want to take this time to share with you a little more about Covideo and how we can help you in your role as a Director of Sales. [Describe product/service] Covideo allows you to record, send, and track your video emails. As we get to know each other a bit more we can brainstorm some strategies and ideas that will work best for your business. Everyone is different so how you use Covideo may look different compared to how your coworker uses Covideo. For now, please take some time to meditate on this and share it with the rest of your team. Then, I’ll be excited for our go-no go call on Monday. I’m looking forward to talking to you then, bye for now!”

Proposal Email Template

Use personalized video throughout the entire buyer’s journey, not just for prospecting. Rather than sending a traditional sales email over for proposals, get in that extra face time with a video email. In your video, you will be able to reiterate some main points from previous conversations and also go through your proposal. Being able to talk through some of the details makes it easier for both you and the customer. Likewise, sending proposals through video tends to speed up the sales cycle. Here’s a sales email template that showcases how to send a video proposal with a bottom-of-the-funnel opportunity.

“Hi [Prospect], it’s Margaret here with Covideo. I hope your week is off to a great start. I loved hearing about [Prospect’s business] and am excited about the potential partnership here. I look forward to seeing how [share how your business will benefit] personalized video can elevate your brand even more. It sounds like [present the proposal] a 10 user package is probably going to be the best option given the size of your sales team. That would be my best recommendation and you can find those details and pricing in the document that is attached to this email. Feel free to share this info and my video with the other decision makers. Thank you again for connecting with us and we are so excited to potentially partner with you all! Let me know if you have any questions, and we’ll talk soon.”

Thank You Email Template

Thank-you emails are polite and leave a positive impact on a prospect or client. A video email conveys authenticity and sincerity, unlike traditional plain-text emails. Send a thank you video after a cold call, demo, meeting, or receiving a referral. Really, the options are endless. See the video script below for a thank you sales email template example.

“Hey Sarah. It’s Jeff from Covideo, I wanted to reach out and thank you for taking my [phone call, meeting, recommendation]. You mentioned you wanted to learn more about the value of [service/product] personalized video so I added some links that should inform you. Please reach out to me if you have any additional questions or concerns. I’m here to help you get the most out of [your product] Covideo. I look forward to connecting with you soon, enjoy the rest of your week. Bye for now!”

Pro tip: New to video email? Sending thank you videos to your existing or previous clients is the best way to start. You’ve already won their trust, their business, and everyone likes to hear that they’re appreciated.

Referral Email Template

A common sales outreach email template many seek out is for referrals. Any sales rep knows that referrals are a huge component to gaining new business. Asking for a referral can be uncomfortable, but with video it’s easier to show sincerity and make the ask. We recommend letting the recipient know your intentions in the headline or in the beginning of the video. Below is an example of a referral sales template.

“Hi Kate. It’s Skylar from Covideo. I wanted to thank you for your business and let you know that I’ve really enjoyed learning about you and your company [Prospect’s company]. I’ve already spoken to [Account Manager’s name] Jeff about you, so they are fully prepared to help you [pain point and goal] shorten the sales cycle. If you know of anyone else that would benefit from [service/product] Covideo, please let me know! I’d love to have the opportunity to introduce others to personalized messaging. I look forward to talking to you soon.

Pro tip: Be transparent and straightforward when asking for a referral. The recipient will have a better understanding of what you’re asking for and, as a result, provide you with exactly what you need.

Start using video in sales email templates

Ready to start using video for your sales emails? You can start recording and sending sales videos today with a Start a free trial of Covideo. Covideo is a video email platform designed for sales teams that allows you to record, send, and track video emails at ease. Simply record your message, and copy and paste the link into your email. Your video will embed in the body of your email, which is why your message stands out and tends to see an increase in click through rates.

Start sending video emails for sales today with Covideo — Start a free trial, no credit card required.