All Customer StoriesDealership: Nissan of Cool Springs
Employee: Paul Huber
Position: Director of Technology
Covideo Use Case: Sharing inventory
Customer Interview: Paul Huber at Nissan of Cool Springs
While most dealerships find success in using Covideo Dealer Services for sales outreach, Nissan of Cool Springs created a system to showcase its inventory
Originally posted May 16, 2018
With more than 30 years of experience in IT, sales, and tech support and more than 12 years of experience in the automotive industry, Paul Huber has a wealth of industry experience and a lot of great things to say about Covideo.As a director of technology at Nissan of Cool Springs, Paul discovered Covideo year and a half ago when he joined his current company.Nissan of Cool Springs does not just use Covideo for sales outreach. Instead, it uses CDS as a tool to share inventory. More precisely, every time a pre-owned vehicle comes out of its check-in in their shop, it goes to detail. Once it hits the lot, a photographer takes a series of videos. So, they have videos for every vehicle that is on their lot.As the Director of Technology, Paul understands the power of video in today’s world. “If you can connect with your customers with video email, you get to convey emotion and really make a personal connection with them that you wouldn’t get by just simply typing an email,” Paul explained.You can use Covideo Dealer Services in many ways at your dealership. Talk with one of our experts to learn more about how it can work for you!
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