Best sales techniques that drive conversions

Sales Techniques

It’s a new year, so let’s step up some of our selling techniques. Some of the best sales tips for 2021 include freshening up your selling strategies and finding new ways to market your product. There are various selling methods and strategies that can help you become a better salesperson. Some of these common and effective sales techniques will help you increase engagement, responses, and conversions. In this article, we’ll show you how to be successful in sales through a variety of different selling methods and techniques. We’ll also highlight sales techniques for each step of the sales process along with different types of selling strategies to combine together for the best success.

How to be successful in sales

So you’re looking for some sales techniques and insight into how to be successful in sales? Well, you’ve come to the right place. Buyers today are more informed than ever before, which means that your traditional sales approach is going to need some readjusting. Consumers these days hate being sold to and like to feel like they’re in control. Selling has become more of a conversation and less of a pitch. If your buyers are changing, your sales approach, sales, tactics, and sales styles should change as well. There are a variety of different tactics that sales reps can use to incorporate this into their sales strategy and selling style. We’ll show you how to increase sales with effective and modern-day strategies, tips, tricks, techniques, etc…

What is a sales technique?

First, let’s start with the basics. It’s important to know and understand what a sales technique is before diving into methods and strategies to include in your outreach. A sales technique is a method that someone uses to sell or pitch a product or a service for revenue. Sales techniques can help you become a better salesperson depending on your approach. These types of sales methods vary based on a number of different elements and factors like industry, team size, company size, how long a company has been around, and other factors as well.

Finding the perfect sales strategy is kind of like an art or a science. It may take some trial and error for you to figure out what works best for you and what you’re selling. No two companies will have the exact same approach and what works perfectly for one sales team may bring zero success to another. The ultimate sales strategy combines a number of different techniques into the sales process for the best results.

Best sales techniques to increase sales

We don’t believe in one singular ‘best selling technique’, we believe that a combination of different types of methods can help you achieve the most success when selling. The sales techniques listed below can help you sell more effectively and efficiently. These selling techniques and ideas vary depending on the stage of the sales process but we have included a variety of sales prospecting techniques, sales closing techniques, and sales training techniques.

1. Personalization
Personalized selling techniques add value in a variety of ways to how you sell. There are a few ways you can personalize your selling strategies. With personalization, you can highlight and demonstrate the specific ways that your product can provide benefits to your customers. When you use personalization tactics, you can better humanize the sales process and show that time and effort is going into selling the product. Another way to personalize your selling is to add a video to your emails. Videos are more likely to capture the attention of the viewer and you’re more likely to get a response from them as well. Sending a video email can help strengthen your selling relationship.

2. Build trust
When you build trust in your selling relationship, you are also building credibility. To build trust with a customer you need to build a rapport with them. Trust also adds value in a variety of ways, individuals and teams are also more likely to recommend your product to others if they trust you. A great way to build trust with someone you’re selling to is to use a product like Covideo to send personalized video messages. When you’re sending videos in your emails, your customers are more likely to put a face to a name and consider you more ‘authentic’.

3. Focus on the right opportunities
As we all know, time is a precious resource, especially in the world of selling. It’s important to spend more time focusing on the right opportunities and less time focusing on leads that never follow through. Not all leads are valuable, and learning how to figure out which ones are is a valuable skill and selling strategy to have. Spend more time and energy on accounts and leads that are more likely to use your product. That’s when selling to those who have a specific need for your product or service becomes most important.

4. Listen and provide value
The best salespeople are always good listeners. You have to genuinely hear and understand your prospects’ pain points and show them a solution to those pain points. You can use the information the prospects give you to demonstrate how your product or service can help them and benefit them. Sales shouldn’t be a one size fits all solution. To figure out how your product is a solution to a pain point, you need to listen and tailor your pitch accordingly. When ‘providing value’ to your customer, you can reference and share different experiences and use cases that have to do with your product.

5. End with action
You should always end every outreach with a CTA, whether that be a phone call, an email, or a prospecting video follow up. At the end of a meeting, you should try to put something on the calendar to reconnect and meet with your lead again. While this may feel a bit uncomfortable the first few times, it eliminates an additional step of having to call and reach out and put something on the calendar after your meeting is done. This makes it significantly more difficult for leads to ignore you. Including a CTA in your selling strategy can guide your lead through the selling process and you’re more likely to have higher conversion rates.

Effective sales methods to add to your process

You may be wondering, what is the recommended selling approach? There are a number of different sales methods that sales reps use throughout their selling process. The different types of sales strategies and which you use depends entirely on your business and finding what works best for you. Some people choose to use cold calling and emailing along with in-person meetings in their sales plan. Cold calling, although can be an inconvenience to some, can help you find leads in areas that you otherwise would not have. Emailing, including video email can be a great way to reach out to a large number of individuals while still personalizing your selling approach and makes for a great strategic selling technique.

Although in-person meetings are a great way to connect with potential customers, they can take up a larger portion of your time and may not pay off. Social selling is a newer strategy that can help you find promising leads and prospects. Social selling includes promoting your product or service or fostering new selling relationships through popular social media platforms like LinkedIn, Instagram, Twitter, and more. Social selling can help you reach industries and groups of people that otherwise you wouldn’t be able to reach. Referrals are another great way to sell and the more trust and credibility you have with current customers, the more referrals you’ll have to reach out.

Our number one sales tip

There are hundreds of sales techniques, tips, and tricks that we could list here, but instead, we’ll narrow down our number one sales tip to help your increase sales and lead engagement. Using video throughout the sales process can make a big difference in how your leads engage with your pitch. Using video is effective throughout all stages of the selling process. When reaching out to prospects, you can send a quick one-minute long video introducing yourself, connecting a face to a name, and starting off your communication with that lead in a more personal way. When closing a deal and asking for referrals you can use a video to express appreciation and excitement about your new relationship. You can even attach an additional email that your new customer can send along to others for referrals.

Salespeople are the ones that sit in front of the camera and are what makes video messages so powerful. Customers like to do business first and foremost with people they like, which is why a sales professional needs sales management tools that put them front and center. If you’re looking for that solution, try out Covideo today for free. With Start a free trial, you’ll get instant access to all of our standard features, and you’ll be able to upload, record, send, and track video emails within minutes. Start a free trial; no credit card required! Covideo is the best way to send videos through email; let us show you how to incorporate them into your sales process!