7 Ways To Make Your Own Luck in Sales

Lucky – the word implies success by chance. But if only luck was all that simple…

Luck is defined as ​​success or failure apparently brought by chance rather than through one’s own actions. Believe it or not, this form of luck rarely occurs. More often than not, “lucky” people are usually taking actions (whether they know it or not) that increase their likelihood of getting “lucky.”

Let’s apply this theory to the business world of sales. Oftentimes, people say sales is a game of luck. That it’s lucky your prospect picked up the phone, which then lead to closing a major deal But, in order to get there you still had to pick up the phone and dial. While luck may play a role in sales success, hard work is typically the key indicator that can help get you there. The more opportunities you create for yourself, the higher the probability luck will prevail.  

So, is it possible to increase your odds in the world of sales? You’re in luck – because the answer is yes! And in reason with the season – let’s use the lucky number 7 and look at 7 ways you can start making your own luck. 

1. Try new strategies

Lucky people are not afraid to try something new. They think creatively, stay curious, and are looking for ways to differentiate themselves from the competition. Want to try something new in your sales strategy? Instead of typing a traditional plain-text email, try recording a short personalized video for your prospect. Video prospecting helps you stand out in the inbox, increase engagement, and boost your chances of getting a response.  

2. Prepare ahead of time

“Luck is what happens when preparation meets opportunity.” Preparation comes in many different forms – this requires mastering your craft, building your skillsets, and being ready to handle a situation when it comes your way. This preparation could be as simple as preparing for a meeting, or it may be learning more about your product and how it helps others. Regardless, putting in the work beforehand will set you up when an opportunity comes knocking. 

3. Meet new people

There’s no doubt the more connections you make – the more opportunities you’ll have. Always be connecting with others – both personally and professionally. You never know when you might run into someone you can help – or someone who knows a person. There’s a reason networking is such a powerful sales tactic. 

Pro tip: If you’re looking to make stronger connections with your network, try sending a personalized video. Video helps put a face to a name and bridges the gap between online and in-person communication. Not to mention, video helps build trust and rapport compared to traditional email. Try sending a video message to prospects today!

4. Look out for luck

Luck might not always come knocking at your door – but it could be walking around the neighborhood, waiting for an open door or invitation.

Be aware in every conversation, circumstance, and situation – you never know what new opportunity might come your way. Notice when you might be able to step in and help, and don’t hesitate to act on new opportunities.  

5. Take chances

The luckiest people will say they’ve taken many chances in life – some that have worked, others that have failed. Taking a chance could mean trying something new, using a different approach, or altering your strategy. Regardless, taking a chance is typically taking a step outside of your comfort zone. It may lead to failure, but failure leads to growth. You never know until you try, right? 

6. Work hard

“The harder you work the luckier you get.” This may be one of the most common quotes when it comes to attracting luck. What lies behind sudden success is typically endless work, failures, poor ideas, etc. Continue putting work in, you’ll eventually see the reward. It may not come instantaneous, but persistence and grit prevail. Its the journey of figuring it out, expanding your skills, and setting yourself up so when an opportunity comes, you’re able to take it on and land the deal. 

7. Stay present – luck happens in the moment

Being present in the moment means you’re not caught up on what happened in the past, or what lies ahead, and instead you can focus fully on the now. If your mind is stuck replaying a tough phone call you had earlier that morning, then it might affect your confidence, or hold you back from picking up the phone and trying again. Or if you’re constantly thinking about a big meeting you have next week, you might spend less time investing in other prospects until then. Take it day by day, and the smallest moments may become life-changing. 

And with that…good luck!

There’s a popular podcast called How I Built This – which interviews some of the most popular CEOs, entrepreneurs, idealists share the story behind the business they built. At the end of every interview, the host asks the individual the same question – how much of your success is attributed to luck? While everyone’s responses vary, very rarely does anyone attribute their entire success to luck. Its a combination of hard work, preparation, timing, who you know, etc. All these factors come together to appear like ‘luck” when in reality, it’s years of work finally paying off. 

PreWishing you the best of luck – we’re cheering for you!