Increase sales with video messaging

Strategies and Techniques to Increase Sales

If you’re looking for some unique ways to increase sales and improve your selling strategies, you’ve come to the right place. In this article, we’ll be going over different ways to increase sales as well as some strategies and techniques to incorporate into your routine to help grow your business and boost sales for your brand. Some specific points that we’ll cover in this reading include:

• Strategies to improve sales
• Using video to increase sales
• Tips to improve sales skills

Strategies to increase sales

Figuring out how to find new customers and increase sales can be a tricky feat. Below, we’ve listed a variety of different types of sales strategies that you can use to amp up your sales action plan. Still trying to research how to boost business sales efficiently? We recommend using a combination of these sales strategies!

Keep your prospects engaged
There are so many different and unique ways to keep your sales prospects engaged with your brand and business. You can encourage prospects to follow your business on social media, you can send emails to follow up and continue communication. You can also use videos to communicate with your prospects and encourage them to respond and interact with your videos in return.

Be authentic
An effective and easy business strategy to increase sales is to be truly authentic with your prospects. People want to do business with fellow people, not technology. You can humanize your sales process and personalize it to reflect your personality and help you be more relatable to your potential customer. Being more authentic can help you build stronger relationships with your customers and build credibility as well.

Offer incentives
Giving sales prospects some incentives for using your product is another easy way to figure out how to improve sales for your team. These incentives can include a Start a free trial, discounts on the product, and even demo opportunities. Your customer is more likely to complete a sale if they feel like they are receiving a valuable incentive and receiving a ‘fair’ deal.

Create a review campaign
Many individuals nowadays rely on reviews and other people’s opinions about your product in order to make an informed decision about buying and using it. A great sales strategy example for this could include reaching out to your most beloved and loyal customers and asking them if they could review your product or write a review on a trusted site.

Work with your marketing team
Another great sales and marketing strategy would be to work hand in hand with your brand’s marketing team to come up with a sales action plan that can target a specific audience which can in turn help drive sales. These marketing strategies can include dedicated email campaigns, social media posts, and even specific incentives depending on how your prospect found your business.

Create partnerships
Some types of sales strategies can also include partnering up with other businesses that add value to your product or service. Usually, these businesses and partnerships aren’t direct competitors of yours but you would both benefit in some way and relate to each other. A great example of this includes Covideo’s partnership with WheelsTV to help customers in the auto industry sell more cars.

Use videos in the sales process
A video recording and sharing platform like Covideo can show you how to increase sales growth and increase sales volumes all through video communication. Adding video to your sales outreach engages prospects and drives action, leading to more connections and better outcomes.

Use strong calls to action
Incorporating a strong call to action in your conversations and on your website as well in your emails can also help to increase sales. Applications like Covideo can also make it a lot easier to incorporate calls to action in your sales strategies. With Covideo, you can create customizable buttons that drive engagement and set clear next steps.

Offer quality customer service
While this may not seem like a sales strategy at first, retaining customers is just as important as gaining new ones. One of the best ways to retain customers is to make sure that your customers are having a positive experience every time they interact with your brand. This comes down to customer service/experience – and it will not only retain customers but will lead to expansions and word of mouth referrals which are very powerful.

Reach out to previous customers
If you use a CRM platform for your business where everything is tracked, it may be helpful to reach out to previous customers, those who haven’t recently canceled. You can restart a conversation and highlight any new features, products, changes, that are new – and see if that will get their attention back.

Ways to increase sales with video

Using video as one of your ways to improve your business sales can be very powerful in your sales process. Many sites and brands have sites using video communication as one of the most efficient ways to grow sales. You can use video email when following up with customers, prospective, and even sending thank you notes. Video communication adds value to your strategies in so many ways. Videos can help you stand out in a cluttered inbox, they can humanize a very technology-heavy sales process, and most importantly, they can personalize your approach.

Below, we’ve listed some of the ways of how to improve company sales with video. Some of these ideas can even spark a few sales ideas the next time you’re thinking of new strategies to implement in your sales process.

• Increase response rates – Personalized video emails can be used in your initial outreach to create a lasting first impression that resonates with your prospects.
• Keep prospects engaged – One of the ways you can keep prospects engaged it to include call-to-action buttons that allow you to share additional content with your customer like e-books, case studies, articles, and even webinars. These resources can add value and demonstrate your expertise in relation to the product or service that you’re selling.
• Communicate effectively – When recording a video, it’s a lot easier to avoid missteps and save yourself time. When speaking directly to your webcam, you can use your tone, inflection, and body language to avoid miscommunication and build better relationships.
• Shorten the sales cycle – By sending video emails, you can also avoid lengthy and confusing emails. You can also avoid lengthy email chains and remind your prospect of the timeline that you’ve set up to complete your sale.
• Create smooth transitions – You can also create smoother transitions when referring your client from one department to another. You can send a video that introduced your client to their new contact and can avoid any awkward missteps.
• Offer thanks – Some of the most popular video emails are the most simple and straightforward ones. Sending a ‘thank you’ email can help your customer feel appreciated and show them that their sale is valued.

How to be a better salesman

The last component for how to boost sales is to perfect and constantly improve your sales skills. Sales is all about person-to-person connection and communication. A customer has to like you before they ever start to trust you and they have to trust you before they can buy from you. Some ways to increase your sales include honing in on your sales skill and finding what selling style works best for you and what comes naturally will eventually start to lead to more sales. We’ve listed some tips to improve business sales and sales skills to keep in mind when working on your strategy:

• Listen more than you talk
• Be present, and don’t follow a script – the best conversations come naturally!
• Be vulnerable with your customer
• Personalize your outreach and emails with video
• Do your research on your client beforehand and make sure this person can benefit from what you’re offering
• Focus on building a relationship – the best way to do this is to find something relatable like a shared interest, hobby, or even an alma mater
• Be empathetic and exhibit emotional intelligence

Grow sales today with Covideo

As mentioned before, Covideo is the easiest to use tool on the market to help you record, send, and track video emails and would be a powerful tool to add to your sales toolbox. Covideo can enhance your sales outreach and transform your own sales process. Covideo can help you customize and personalize your selling approach and best of all, track your progress to help you figure out what does and doesn’t work when it comes to your selling strategy.

Let us show you how to increase sales in business and how to get more sales overall with Covideo! If you want to learn how to get more sales with video, try out Covideo today for free. With Start a free trial, you’ll get instant access to all of our standard features, and you’ll be able to upload, record, send, and track video emails within minutes.  Covideo is the best way to send videos through email; let us show you how to incorporate them into your sales process!