Ticket Sales Follow Up Video Scripts
We recently shared a blog for ticket and event salespeople about using personalized video for initial outreach. Video is a great way to put a face to a name, introduce your value, and stand out from others in your prospect’s inbox. It can also be an excellent tool for ticket sales follow up. We’ve created a couple of scripts to help you create some game-changing ticket sales outreach beyond the initial introduction.
As always, your ticket sales follow up should be tailored to your specific connection to your prospect. To avoid sounding overly rehearsed, use these scripts as an outline, and don’t be afraid to add in personal touches.
Preparing for follow up
The guidelines we listed in our original blog on personalized video for initial outreach apply to ticket sales follow up: keep your videos short and call out your contact by name. (We also suggest holding up a whiteboard with your contact’s name, so they instantly know you created a video just for them.)
Before reaching out, do a little research on your contact. If you’re selling to a corporate partner, check LinkedIn for any big wins. If you’re selling season tickets to an individual, see how many years they have been coming to games or if they have birthdays, anniversaries, or other celebrations coming up.
Lastly, don’t give up! RAIN Group’s research found that it takes an average of eight touchpoints to make a sale. Incorporate video into your cadence, but don’t neglect phone calls, text emails, or other outreach. Remember that it may takes several tries to seal the deal.
Ticket sales follow up for no response
As salespeople, it’s common to get the cold shoulder. Perhaps you already sent an introductory video and a few calls or emails but haven’t heard back. Acknowledge your missed communication and craft a ticket sales follow up designed to communicate value to your contact.
If you’re reaching out to an organization, you can also ask if there is someone else you should speak to.
The script:
Hi, {prospect name}. {Name} again from {community name}.
I haven’t been able to get ahold of you just yet, but I want to ensure you have a chance to take advantage of {season tickets, suites, etc.} at {community name}.
As a reminder, the deadline for purchasing {season tickets, suites, etc.} is {date}. I wanted to send you a quick video letting you know about some special offers that may interest you.
{Insert a few sentences communicating value—any discounts or offers if available or stats, upcoming events, or insights that may appeal to your customer. You can also take your mobile phone out to the seats or suites to show your contact what the view looks like.}
Feel free to reply to this video, or you can reach me at {email and phone number.} I’ll look forward to hearing from you soon.
Ticket sales follow up for interested parties
The best-case scenario for ticket sales follow up is when, at last, your contact expresses interest in season tickets, suites, or other entertainment packages! Personalized video is still a great tool when you already have the ball rolling. People who purchase extended access to a suite are making a large investment, and they often expect special treatment from and easy access to their designated sales rep. Video helps you achieve powerful, personalized communication.
The script:
Hi, {prospect name}.
I’m glad to hear you’re interested in {season tickets/a corporate suite/etc.} I’ll email you additional details you may need to sign the contract—keep an eye out of that!
This is going to be a great season. We’re especially excited for {insert any insights or upcoming events your contact may like}.
Please let me know if you have any questions. I’m here to help you have the best experience possible with {community name}.
Thanks!
Ticket sales follow up for hesitant contacts
Maybe your contact has some kind of hurdle stopping them from completing the purchase. These factors may include:
- Cost
- Needing feedback from leadership at their business
- Not the right time
- Looking at a competitor’s options
When a sale is hits a road bump, you can still set up clear calls to action for your contact. Acknowledge the contact’s concerns (or ask them what those concerns are if you don’t know), so you can help them move toward a conclusion and determine if they will be a customer. Remember to continue to show empathy as your contact makes this decision.
The script:
Hi, {prospect name}.
I really appreciate you following up. I’m hearing that you currently have concerns about {the cost of tickets/timing/getting feedback from your boss/etc.} I totally understand where you’re coming form.
Here’s what we can do for you. {Offer any solutions, deals, or value propositions you may have.}
Do you know when you’ll be able to {do some more research/hear back from your boss/etc.?}
Let me know if you have 15 minutes to follow up once you get more information. Thanks, talk soon.
Moving to the next step
In your ticket sales follow up, your personalized videos will depend greatly on the response (or lack of response) from your contact. Regardless, you should always be moving toward a solution and adding videos into a robust sales cadence with many touchpoints.
If you haven’t incorporated personalized video into your ticket sales follow up strategy yet, now’s the time! Covideo offers a simple but powerful tool that allows you to record, edit, and share personalized videos. Talk to our experts to learn more.
