Video: The Communication Solution for SaaS
Software as a solution (SaaS) continues to grow as the digital workplace evolves. Additionally, companies have found new revenue consistencies with subscription-based models. In this market where companies are continuing to fight for footing, simplicity remains essential. The quicker you can explain or demonstrate your software, the better. Lengthy discussions and tutorials risk audience tune-outs. This is where video becomes a vital part of your communication solution. Let’s look at three key ways video amplifies your SaaS sales strategy:
A communication solution centered on efficiency
Video allows your team to quickly demonstrate use cases and best practices to potential end-users. In fact, video demos are the preferred method through which individuals want to evaluate the effectiveness of your solution.
86% of potential users feel that watching a demo video helps them make a more informed decision when considering whether to download an app or not, according to a 2020 Wyzowl study. What kind of video strategy you employ also has a tremendous impact.
A communication solution focused on analytics
With the right video strategy, you can do more than just appeal to the method through which your potential end-users want to engage. Video messaging solutions like Covideo allow you to access robust analytics in real-time, including views, length of views, CTA-interactions, and more. You can even enable viewers to respond in-kind with the Video Reply feature.
HubSpot’s 2022 wrap-up concludes that 94% of marketers have increased end-user understanding through video. The more insightful your analytics, the better you can delight and surprise those end-users with continued evidence of how their use of your SaaS product(s) enables their own success.
A communication solution engineered for ROI
The ideal video strategy not only surprises and delights your potential end-users, but also provides a direct relationship between your efforts (via the video platform) and your results. In addition to analytics, adopting the most useful video strategy can enhance customer affinity, loyalty, and advocacy.
In fact, according to a Nielsen study, about 89% of consumers trust word of mouth recommendations. This just further reinforces the importance of strong brand ambassadors for your solution. Utilizing video to personalize and quickly explain the benefits, use cases, and best practices of your solution endears you to your end-users. Their experience will, ultimately, impact the success of your solution in the long run.
The Takeaway
Using video as an integral part of your communication solution is a strategy with ever-increasing rewards to both your team and your end-users. The right video platform provides you with an efficient, data-rich way to provide enhanced end-user experiences and heightened ROI for your team.
Ready to see what a successful video messaging platform strategy looks like for your SaaS enterprise? Reach out today to speak with one of our SaaS strategy experts!
