Send cold emails that get responses

Cold Emails That Get Responses

Cold outreach is very valuable for any business. It is a necessary component to every sales strategy. However, we know that getting a response when sending cold emails is rare, but when it happens – you feel like you hit the jackpot. In this article, you will learn some strategies behind cold emails that convert to opened emails and warmer leads! Here is what to expect:

• What is cold outreach?
• How to improve your cold messaging
• Cold sales email template
• Good subject lines for cold emails

What is cold email?

Cold emailing is an important and necessary part of any business sales strategy. For those who do not know what it is, it is a form of outreach to a prospect who you have had no prior contact with. Even though it is a necessary part, there is a downside to it. Many of those cold emails go without being opened. The average open rate for a cold email is only 22.15% and only about 1% gets a reply. That is a shockingly low number, but don’t fret, we are going to help you increase that percentage!

Cold email outreach may look a little different to each company and team. There are many different forms it can take on, it can be a prospecting email, a cold email introduction, a cold email follow up, or a cold email to potential clients. Although the wording is different for each message, the strategy behind them remains the same. Let’s take a look at how to write one.

How to write a cold email

Composing an effective cold outreach is a struggle for many sales reps. You are not the only one if you struggle too. Our best tip is to stop writing the cold emails and don’t start with a cold call, email a video to your prospect instead! This gives you a way to get the conversation started and turn the prospect to a warmer lead. The best cold email always includes a video. A cold video email is just a short video of yourself saying the same message but in a different format. You might be asking yourself why a video would make a difference. Well, believe it or not, it does! It stands out, it’s engaging, people are immediately interested when they see one because it’s so different, and it sparks curiosity. Remember these best practices on how to send a cold email with video:

• Keep it short – Keep these videos short and sweet; introduce yourself, and explain why you’re reaching out. If possible, we encourage you to keep sales prospecting videos between 30 seconds and 1 minute to keep the recipient engaged.
• Personalize your message – It’s important to add a touch of personalization. This will help you stand out in the inbox and increase open, click-through, and response rates. We recommend using a whiteboard or piece of paper, write your recipient’s name on it and hold it up at the start of your video.
• Wave at the beginning – when people see the video in your inbox, they will be drawn to the motion of you waving which increases the chances they click on your video.
• Always end with a call to action – Always end your video with a strong Call-To-Action so your audience knows what to do next. If you’re using a video prospecting software like Covideo, customize your CTA buttons so they match your CTA in your sales video. For best results, guide your prospects directly to that button by saying something like, “To schedule a call, click that button below this video and pick a date and time that works best for you.”
• Add a little bit of text to support your video – Introduce yourself, let your prospect know that you recorded a video specifically for them, and encourage them to click and watch. However, don’t give away too much information in the text – you still want your prospect to view your video!

Cold email template & example

The best cold email to send is not written, it is recorded. It is the same message, just a different format. The video allows you to personalize your message even more, add a face to a name, and increase your open rates and responses. You should still add some text to supplement your video. The best cold email template is not filled with text heavy content, it includes a short video pitching your good or service, and it is personalized for the recipient to some degree. It is all about delivering a more effective, engaging, eye-catching message. To help get the ball rolling, we have put together a short video script for a cold email example. Remember, this is just a general outline and that you should tailor your message for your company and recipients!

“Hey Karen! My name is Mariah and I am reaching out on behalf of Covideo. We are a [brief overview of your company] video messaging platform that makes it easy to record, send, and track personalized videos. We work with sales teams and help them increase responses, stand out in the inbox, and communicate more effectively throughout the sales process. We know your company really values customer experience and service, so we think video is a great way to show how much you value your customers and offer a personalized approach. I’d love to chat and learn more about your team and see how we could help. Click the link below to schedule a time to chat on my calendar. Take care!”

Keep your videos short and sweet – preferably under 1 minute to keep your viewer engaged. Don’t let your first interaction with a prospect be a cold call. Email template with a video will get you the results you deserve. To see the video script and prospecting email template in action, watch the video below!

Cold email subject line

As many people know, sales email subject lines are just as important as the message itself. It typically is the deciding factor on if they will open the email or not. Oftentimes, we find ourselves spending more time trying to come up with a catchy subject line rather than composing the actual message itself. To make it easier for you, we have compiled a few tips and tricks to increase your open rates and responses. Keep these tips in mind next time to create your best cold email subject lines – keep it short, be specific, personalize it, include the word video, and ask a question. To see it in practice, check out these real-time subject lines for cold email examples that will definitely grab your recipient`s attention:

• “I want to introduce myself with a quick video”
• “[Recipient’s Name], a video for you”
• “Can I help you with [Problem/Pain Point]?”
• “Time for your next steps”

They may seem too simple, but trust us, they are effective. It’s best to keep them short, simple, and straightforward. Something else to take into consideration is what your message is about. You should tailor your subject line to match your message, whether that be to spark curiosity, provide a sense of urgency, or just start a conversation.

Start sending cold emails that get responses

The bottom line is that your cold email marketing efforts should include a video. While many reps struggle with composing a cold sales email, you don’t have to. The most effective way to write one is simply not to – record the message instead. With just one video you can pave the way to increase your engagement and open rates because it sparks curiosity and grabs their attention. We showed you the best email subject lines for sales along with some of the best practices for your video message.

To have the most success with your video, keep them short, personalize it with the recipient’s name, wave, smile, and always end with a call to action. It’s important to add some text to your actual email to supplement your video. Combining text and video will keep you out of the spam folder and increase your chances of reaching your prospect directly. The average open rate for a written cold email is only 22.15% and only about 1% gets a reply. With the help of Covideo, we can help you increase those rates significantly. To see cold prospecting email templates in action, check out our live demo, or do it yourself – start a 7 day free trial!